Commoditized F-16: Standard Prices

[talkitron]

The F-16V will now exist in a commoditized form with standard list prices.

In theory, a base model F-16 would be easier to buy because a foreign military, the US government and Lockheed Martin would not have to engage in a back-and-forth price negotiation, which costs significant amounts of money and time. Uniform pricing is a tried-and-tested practice in the civilian world that has lowered transaction costs – and sped up sales – for everything from candy bars to laptop computers.

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